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Want to Live 12 Years Longer? A 30-Year Study Says Embracing an Optimism Mindset Is a Major Predictor of Longevity

Even better news: Since only 25 percent of your level of optimism is hereditary, becoming more positive is largely something you control. Here's how.

How to Be More Optimistic

Research shows that approximately 25 percent of our optimism set-point is genetic. That means 75 percent of your level of optimism can be shaped and learned. 

In one study, participants who spent five minutes a day for two weeks imagining their "best possible self" (in terms of professional, relationship, and personal goals) experienced significant increases in optimism.

If visualization isn't your thing -- it definitely isn't mine -- try another approach. If, as Jim Rohn says, we are the average of the five people we spend the most time with, simply spend more time with optimistic people. They'll be more encouraging. They'll be more supportive. Their enthusiasm will naturally rub off on you. 

If spending time in groups isn't your thing -- it kind of isn't mine -- then take a step back and think about your mindset. Generally speaking, people fall into two camps. Those with a fixed mindset believe that intelligence, ability, and skill are inborn and relatively fixed. That we are what we were born with.

Someone with a fixed mindset might say, "I didn't handle that well. I'm not cut out to be a leader."

People with a growth mindset believe that intelligence, ability, and skill can be developed through effort. That we are what we work to become. Someone with a growth mindset might say, "I didn't handle that well, but next time I'll make sure I'm more prepared." 

People who embrace a growth mindset believe success is based on effort and application, not innate talent. 

That makes YOU more optimistic. 

And will help YOU live a longer, healthier life.

Music Could Be the Next Best Treatment for Pain

It may come as a surprise, but music is a tried-and-true therapy for healing in the eyes of science. Numerous studies support its benefits in combination with other treatments, as well as on its own. Still, we don’t know much about its mechanism—we know that sound can provide physiological benefits, but not how.

A new study in mice, published Thursday in the journal Science, reveals a recipe for leveraging music as a potential pain reliever and providing a low-cost, widely accessible alternative to traditional pharmaceuticals.

A team of neuroscientists from China and the U.S. injected the hind paws of lab mice with complete Freund's adjuvant, a solution that causes inflammation and pain. Then they prodded the hind paws and observed the threshold at which the mice flinched—providing a measurement of each animal’s tolerance for pain.

The team went on to play sounds at levels slightly higher than background noise and observed what kinds of effects these sounds had on the mice’s pain tolerance. It seems like the mice weren’t music snobs: They reacted equally to classical music, dissonant music, and white noise when each was played 5 decibels louder than ambient noise.

Whatever the music was, the overall effect was remarkable: The sounds being played led to significantly lower pain levels for the mice, a result that persisted even two days later.

“In the future, these findings could spur the development of alternative interventions for treating pain,” the authors wrote in the new paper.

Once they had evidence that the music therapy worked, the researchers peered into the mice’s brains and recorded the regions that lit up when they played the soothing sounds. They traced the effects through regions called the neocortex, thalamus, and brainstem to show how the music competed for airtime in the brain with pain signals from the paw.

According to an accompanying perspective article in Sciencewritten by Heidelberg University biologists Rohini Kuner and Thomas Kuner, previous explanations for the pain-relieving properties of music focused on sounds’ ability to distract listeners. While sound “likely contributes to distraction,” they wrote that the study details a new and distinct pathway for pain suppression.

They also speculated that the secret sauce that explains the 5-decibel effect was its ability to trigger defensive instincts in the mice. If so, a fight-or-flight response would have lowered their perceptions of pain as the mice focused on more pressing concerns, like avoiding a potential threat. “From an evolutionary perspective, it makes sense that sound-driven defense behaviors are acutely accompanied by pain suppression,” the Kuners wrote.

Even so, we need to study this phenomenon in more depth before we can start firing off pain-relieving noises to patients in need.

“Using rodents to study how music and sound are related to pain presents major challenges, not least because it is unknown how animals perceive music,” the Kuners wrote.

On this point, the Chinese and American team seems to agree. “The neural mechanisms underlying music-induced analgesia in humans are doubtlessly more complicated than those revealed in mice,” they wrote.


Water is an inorganic, transparent, tasteless, odorless, and nearly colorless chemical substance, which is the main constituent of Earth's hydrosphere and the fluids of all known living organisms. It is vital for all known forms of life, even though it provides no calories or organic nutrients.

Americans use five times the amount of water that Europeans use.


New York, London, Paris, Munich
Everybody talk about pop muzik 


is one of those untranslatable words that is uniquely Italian. It's also fun to say.

Basically sprezzatura simply means, doing something extremely well without showing that it took any effort.

One of our DBAD Citizens has embellished their DBAD Army of Love Big Ass Shorts, with KISSes (X), and you’ve heard of Penny Loafers ... how about Dime Shorts?
Send us photos of your embellished DBAD, show the world your DBAD Sprezzatura!


Hottest temperature recorded on Earth

2020 Death Valley, California 54°C/130°F

You in DBAD ... even hotter!


10 Scientific Benefits of KISSing👄

  1. KISSing releases feel-good hormones that have healing abilities
  2. KISSing makes you more alert, it’s the released Dopamine
  3. KISSing may help control appetite and help you lose weight, yep Dopamine
  4. your face might look younger, exercises your facial muscles
  5. KISSing can reduce your stress levels
  6. KISSing can reduce your allergy symptoms
  7. KISSing might boost your immunity
  8. a KISS a day might keep the dentist away
  9. KISSing might help you determine the compatibility of your mate
  10. KISSing might improve your relationship satisfaction

So DBAD it’s GOOD, start KISSing👄 


The Ig Nobel Prize (/ˌɪɡnˈbɛl/ IG-noh-BEL) is a satiric prize awarded annually since 1991 to celebrate ten unusual or trivial achievements in scientific research, its stated aim being to "honor achievements that first make people laugh, and then make them think." The name of the award is a pun on the Nobel Prize, which it parodies, and on the word ignoble.

Organized by the scientific humor magazine Annals of Improbable Research (AIR), the Ig Nobel Prizes are presented by Nobel laureates in a ceremony at the Sanders Theater, Harvard University, and are followed by the winners’ public lectures at the Massachusetts Institute of Technology.


Sherlock Holmes' famous memory trick really works

Sherlock Holmes remembers everything by imagining that he's storing bits of information in a "memory palace," a technique that originated in ancient Greece. Now, researchers have found that this method really does work to create long-lasting memories.

Users of the mnemonic technique, called the "method of loci," mentally navigate around a familiar place, such as a path (or Holmes' palace). To remember a piece of information, you "drop" it along the path and later retrace your steps and "pick it up." For example, if you're very familiar with Central Park in New York City, you can imagine walking through it, dropping the word "book" at the Boat House, then the word "water bottle" at the next bend, then the word "space" at the fountain. When you want to remember the words, you imagine retracing your exact steps.

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